Ayesha grew up in Hackney, east London, with her mum and five brothers. As a bubbly, outgoing little girl, and the only daughter of a chronically ill mum, Ayesha learned early on to be ambitious and self-sufficient.
At school, Ayesha’s passion for dance and performing arts opened doors for her to travel around the UK and abroad, meeting new people and exploring different cultures.
From a young age, her love of travel – particularly to her mum’s home country of St Lucia – opened up Ayesha’s eyes to see the world differently. The community spirit and peaceful way of life on St Lucia had a big impact on Ayesha, teaching her to appreciate what she had and learn from the wisdom of those around her.
Ayesha has always been a hard grafter, starting work at a hairdressing salon when she was just 14, and working a string of Saturday jobs throughout her time at school.
As a fiercely independent and ambitious teenager, Ayesha struggled to see eye-to-eye with her mum, and at 16 moved out of the family home to strike out on her own – learning to look after her own place, with a flatmate, and manage her finances, all while putting herself through a performing arts course at college.
It was a challenging time, with Ayesha working two part-time jobs to fund her education and independent lifestyle, but her grit and determination saw her through.
She went on to study for a degree in arts events management at university, but eventually realised it wasn’t the right direction for her. Faced with a choice between sticking it out or packing it all in Ayesha, as always, followed her heart and dropped out during her third year.
Ayesha’s lightbulb moment came after reading some of her mum’s self-help books, and recognising herself in the life coaches whose words she was reading. As a career, it felt like the perfect fit for her resilience, her independence, and her determination to work hard and achieve her goals – but, at just 20-years-old, she worried she didn’t have enough life experience behind her.
Determined to live life on her own terms, rather than do what was expected to prove a point, Ayesha realised she needed to focus her energy on things that make her happy, and invested in her dream life coaching course.
It was an intense year, with Ayesha dedicating all her spare time studying online, alongside working a full-time job. Fortunately she was no stranger to making sacrifices by this point!
After completing her course, and being mentored by some of the best coaches in the business, Ayesha launched her coaching business at the age of 24 – just before the millennial entrepreneur boom.
Working for herself felt like the ideal fit for Ayesha, who loved the flexibility and freedom of being in control – but a lack of entrepreneurial role models meant a long, tough, and often lonely period of trial and error while she figured out how to make it work.
In 2015, Ayesha took the plunge and quit full-time work completely to focus on her business. After realising that her experiences made her ideally placed to help support younger people starting out down a similar track, Ayesha began to focus on working with millennial clients.
For her, the key to great coaching is all about instilling confidence and positive mind-sets – whether she’s working with someone who feels completely directionless, or with someone who knows exactly what they want but lacks the conviction to go and get it.
Having created her own dream life of freedom and independence, Ayesha is passionate about helping her clients to break free from fear and self-doubt, achieve their goals, and live life on their terms, with joy and abundance.
She firmly believes that the only person standing in your way is YOU!